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Founding Client

The Rural Alberta Report

Stettler, AB, Canada

The Rural Alberta Report, a publication of KCJ Media Group Ltd. is a locally owned multimedia company dedicated to telling the stories that matter to rural Alberta. Our team of reporters and journalists formerly worked for the ECA Review, a long-standing voice in East Central Alberta. In 2025, we acquired the ECA Review and launched The Rural Alberta Report, a fresh, digital-first publication built on the same commitment to community storytelling, with expanded coverage of local, Canadian, and world news.

Project Snapshot

Website Design - New

Project Type:

Industry:

News

Description:

The Rural Alberta Report required a new, fresh and updated website for its news content.

Strategic Scope

Using the framework of my Premium Website Package, The Rural Alberta Report received the following:


1. Website Planning & Content Strategy

  • Collaborative discovery sessions to map out sitemap and page structure, optimized for editorial flow and future growth

  • Clear content hierarchy for both casual readers and engaged subscribers


2. Custom Web Design

  • Fully branded, modern Wix website with a professional editorial feel

  • Dynamic category pages showcasing latest stories

  • Responsive layout that looks sharp on all devices, including mobile, tablet and desktop


3. CMS Build & Training

  • Built a custom CMS (Wix Content Manager) for easy article publishing

Working with Melanie at Rooted Deep Creative was a seamless experience from start to finish. She went above and beyond to make sure every detail was just right, and her creative insight helped bring our vision to life in ways we hadn’t imagined. We’re so grateful for her work on the Rural Alberta Report website—it’s been a game-changer for how we present ourselves and connect with our community. We would absolutely recommend her to anyone looking for a designer who truly cares about the heart behind your business.

Cheryl Bowman

The Rural Alberta Report

Real Results. Meaningful Transformation.

In My Customer's Words...

"Our new website has elevated our brand and presence in a way that feels both professional and deeply authentic to who we are. It’s now much easier and more enjoyable to direct people to our site, knowing it reflects our mission and is user-friendly. Whether we’re sharing articles, promoting local events, or engaging with our readers, the website gives us a sense of confidence and credibility we didn’t have before."

Your website should work as hard as you do.

We build modern, strategic websites that highlight what you do best, so you can attract and serve the right clients. Let’s make it easy for your business to grow online.

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